Apple is a consumer electronics company
Apple TV is now on sale at Costco, according to a report from Ars Technica. This follows other recent reports that Apple TV would be sold through Target and Best Buy.
Apple is a consumer electronics company. As a friend said, what’s surprising is how un-newsworthy that is today.
Steve Jobs first admired Sony as a role model for Apple, then began to implement that vision step-by-step with steady progress, including a corporate name change to Apple Inc. and now Wednesday’s revealing conference call announcement that revenue from iPhone and AppleTV will be amortized over 24 months, effectively adopting a subscription model while stabilizing control over their quarterly numbers.
Like a deftly executed magic trick as mysterious as it is delightful, Apple changed itself into a consumer electronics company right in front of everyone, and now we barely notice.