Software updaters affect your brand
Sunday, March 16th, 2008Some companies overlook the importance of software updaters and regard them instead as dull but necessary utilities undeserving of serious investment. But because they are so integral to the user experience, and because they enable users to upgrade to the latest software versions, software updaters are a savvy investment that users notice, for good and bad.
Design a software updater right and users will upgrade without hesitation, saving you money as previous customer complaints are silenced by appreciated bug fixes and enhancements. The truth is that customers love to upgrade if it’s not too expensive—and not too scary.
Design a software updater wrong and confused customers may delay upgrading as long as possible and may refrain from upgrading altogether, extending the time that those bugs go uncorrected and requested enhancements go seemingly ignored.
Design it terribly wrong and customers will call technical support, adding to your expenses. Soon after, they might stop being customers.
Many people have written to say how much they dislike Adobe Updater. Some dislike how pestering it is, how it always seems to pop up to announce yet another obscure update; others dislike how often it fails to update successfully; and still others deplore how un-Mac-like it is.
Everyone agrees on one point, though: Adobe Updater is confusing.

