Comments on: Apple’s Pro Video tools are killing Avid

By: Partners in Grime

Partners in Grime — Wed, 18 Jun 2008 03:53:46 +0000

Final Cut Studio is an amazing deal.
http://www.apple.com/finalcutstudio/

By: rand

rand — Fri, 13 Jun 2008 02:24:34 +0000

Avid (with MS pushing them) tried to do their part to kill off quicktime forcing Apple to find a way to defend itself.

With iTunes/iPod/iPhone combo and FCP I think both parties are regretting that decision. Apple came out swinging.

Interesting article about that here :

http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/9ADB8172-9DC0-4679-ACE5-C4723384913B.html

By: FP

FP — Fri, 13 Jun 2008 00:31:26 +0000

correction: Not Avid but Pinnacle Systems (video) bought Steinberg, later sold it to Yamaha…

By: FP

FP — Fri, 13 Jun 2008 00:23:28 +0000

Pro-Tools started as multi-track hard disk recorder, (Emagic, Gerhard Lengeling’s) Logic started as MIDI sequencer, being more of a composition/arranging tool. Over the years they overlapped more and more. But still you can notice the different roots. Both rock!

Logic (especially version 8 ) really is an incredibly awesome app. that in the sequencer market has the same effect as FCP in the video marked. Here it’s not Avid but Steinberg getting spanked by Apple. Steinberg being bought by…, Avid years ago.

2-0 for Apple?

By: David Moon-Wainwright

David Moon-Wainwright — Thu, 12 Jun 2008 21:51:16 +0000

In 2002 I tried to learn Avid on a custom Dell box. I honestly don’t know if I was fighting the Avid system or Windows (Mac user since 1984) but I could not make sense of the UI. Simple things I expected to work like selecting and dragging, etc. did not. I then tried FCP. I’ve never looked back.
Whenever I talk to teenagers wanting to become editors I tell them to learn Avid, but maybe now I’ll just show them FCP…
Funny thing is Apple can try all it wants, but I can’t imagine them slipping in Logic for my ProTools (an Avid product) unless I’m good and dead!

By: James Katt

James Katt — Thu, 12 Jun 2008 20:41:04 +0000

Avid kept marketting dinosaur proprietary very expensive solutions. They did not anticipate what ever more powerful personal computers could do. And they did not cater to the grassroots student filmmakers who couldn’t afford their systems. When they tried, it was too little and too late.

By: Some Guy

Some Guy — Thu, 12 Jun 2008 20:06:07 +0000

Avid tried to move all of their customers from the Mac to Windows. Apple developed FCP to keep those customers, and as it turned out, they did a rather good job of addressing the needs of Avid’s customers.