The broad spectrum of patents and ideas illustrated in Patently Apple’s three-part series of prophecies about Apple’s product plans support a point made cogently by Joel Johnson at Gizmodo:

The fact that Apple does not reveal prototypes but shipping products is the fundamental difference between their entire business strategy and that of the rest of the industry. It evokes a feeling of trust between Apple and consumers—that when Apple actually reveals a product, it’s something that they’re confident enough to support for years to come.
— Show and Sell: The Secret to Apple’s Magic, Gizmodo, January 20, 2010

Overstated perhaps, but generally true.

Thursday, January 21st, 2010, 10:15 am    Trackback.