Penguin Books on interactive iPad book design

An interesting glimpse (with videos) of how Penguin Books envisions next-generation books for iPad.

A copy of Pride And Prejucide might conceivably come with videos of Keira Knightly and Colin Firth (the movie adaptation’s cast), he said, but: “We need to understand how much the consumer will pay for that, we need to engage in dynamic pricing.

First Look: How Penguin Will Reinvent Books With iPad, paidcontent.co.uk, March 2, 2010

“Prejucide” made me laugh, but including a video with the book sounds questionable to me. You interpret books as you read them, including envisioning the characters. A filmed version of the book is unavoidably interpretive and cannot help but color your own interpretation, even taint it.

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