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<channel>
	<title>Watching Apple</title>
	<atom:link href="http://watchingapple.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://watchingapple.com</link>
	<description>Thoughts about Apple and design</description>
	<lastBuildDate>Fri, 20 Aug 2010 04:25:15 +0000</lastBuildDate>
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		<title>Wedding albums and iPads</title>
		<link>http://watchingapple.com/2010/08/wedding-albums-and-ipads/</link>
		<comments>http://watchingapple.com/2010/08/wedding-albums-and-ipads/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 04:24:20 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1215</guid>
		<description><![CDATA[Wedding photographers offer iPads preloaded with the couple&#8217;s wedding album:

In addition to offering a traditional album, a growing number of wedding photographers are starting to sell Apple iPad computer tablets, pre-loaded with hundreds of photos and video of the couple&#8217;s engagement, wedding and reception &#8211; some with lavish digital layouts and multi-media presentations.

This only works [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www2.tbo.com/content/2010/aug/19/groom-apathy-break-out-the-ipad/news-breaking/">Wedding photographers offer iPads preloaded with the couple&#8217;s wedding album</a>:</p>
<div style="border-left: 1px solid #777; padding:0.25em 1.1em;">
In addition to offering a traditional album, a growing number of wedding photographers are starting to sell Apple iPad computer tablets, pre-loaded with hundreds of photos and video of the couple&#8217;s engagement, wedding and reception &#8211; some with lavish digital layouts and multi-media presentations.
</div>
<p>This only works because the iPad is itself both beautiful and intuitive.  A photographer would need to be confident in both these qualities before presenting an iPad as an option.</p>
]]></content:encoded>
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		<title>HP&#8217;s miniscule R&amp;D budget</title>
		<link>http://watchingapple.com/2010/08/hps-miniscule-rd-budget/</link>
		<comments>http://watchingapple.com/2010/08/hps-miniscule-rd-budget/#comments</comments>
		<pubDate>Sat, 14 Aug 2010 21:58:36 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1211</guid>
		<description><![CDATA[NYT on Why HP Fired Mark Hurd:

The way H.P. made its numbers, Mr. House said, was not just cutting any old costs, but by &#8220;chopping R.&#038;D.,&#8221; which had always been sacred at H.P. The research and development budget used to be 9 percent of revenue, Mr. House told me; now it was closer to 2 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nytimes.com/2010/08/14/business/14nocera.html?_r=1">NYT on Why HP Fired Mark Hurd</a>:</p>
<p style="border-left: 1px solid #777; padding:0.25em 1.1em;">
The way H.P. made its numbers, Mr. House said, was not just cutting any old costs, but by &ldquo;chopping R.&#038;D.,&rdquo; which had always been sacred at H.P. The research and development budget used to be 9 percent of revenue, Mr. House told me; now it was closer to 2 percent. &ldquo;In the personal computer group, it is seven-tenths of 1 percent,&rdquo; he added. &ldquo;That&rsquo;s why H.P. had no response to the iPad.&rdquo;
</p>
<p>Now I know why my HP LaserJet 3055 <em>still</em> won&#8217;t scan in Mac OS 10.6.</p>
]]></content:encoded>
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		<item>
		<title>Blank by design</title>
		<link>http://watchingapple.com/2010/08/blank-by-design/</link>
		<comments>http://watchingapple.com/2010/08/blank-by-design/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 14:41:50 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1201</guid>
		<description><![CDATA[Your iPhone is a blank slate&#8212;a chameleon&#8212;by design.  Consider what it says that there&#8217;s no Apple logo on the front of your iPhone:
Respectful. &#8220;You and your content are important.&#8221;
Tasteful. &#8220;Why mar an elegant design with logos. And how does that help you?&#8221;
Determined. &#8220;Hey, your carrier&#8217;s logo didn&#8217;t just not appear there all by itself.&#8221;
Confident. [...]]]></description>
			<content:encoded><![CDATA[<p>Your iPhone is a blank slate&mdash;a chameleon&mdash;<em>by design</em>.  Consider what it says that there&#8217;s no Apple logo on the front of your iPhone:</p>
<p><strong>Respectful</strong>. &#8220;You and your content are important.&#8221;<br />
<strong>Tasteful</strong>. &#8220;Why mar an elegant design with logos. And how does that help <em>you</em>?&#8221;<br />
<strong>Determined</strong>. &#8220;Hey, your carrier&#8217;s logo didn&#8217;t just not appear there all by itself.&#8221;<br />
<strong>Confident</strong>. &#8220;You&#8217;ll recognize it&#8217;s ours even without the logo.&#8221;</p>
<p>Now, consider what it says when a competitor slaps a prominent logo on the front of their device:</p>
<p><strong>Disrespectful</strong>. &#8220;We&#8217;re important.  You take second place.&#8221;<br />
<strong>Tasteless</strong>. &#8220;The logo stays, period.&#8221;<br />
<strong>Timid</strong>. &#8220;Sure, we&#8217;re happy to put your carrier logo on there, too!&#8221;<br />
<strong>Unconfident</strong>. &#8220;Without the logo, how will you know who made it?&#8221;</p>
<p>This goes <em>double</em> for wordmarks, which when placed on the face of a device on which you&#8217;ll be reading can only hamper that reading.  </p>
<p>In this sense, good design requires courage. Apple&#8217;s not shy about displaying their logo, but they <em>are</em> judicious.  On a small device like the iPhone, where there&#8217;s simply no room to display a logo without intruding upon the content itself, the logo goes on the back.  </p>
<p>When Steve Jobs at the recent Antennagate media event said Apple loves its users, this is what he meant: &#8220;We work really hard for you, and when a tough decision has to be made, we ask the same question: <em>How does this help the user</em>?&#8221;</p>
<p><img src="http://watchingapple.com/wp-content/uploads/2010/08/blackberry_torch.png" alt="blackberry_torch.png" border="0" width="500" height="500" /></p>
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		<title>Like playing a guitar</title>
		<link>http://watchingapple.com/2010/07/like-playing-a-guitar/</link>
		<comments>http://watchingapple.com/2010/07/like-playing-a-guitar/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 14:37:49 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1198</guid>
		<description><![CDATA[Derek Powazek, on Thoughts on Designing for iPad:

Gestures go beyond creating an intimate connection. They turn a computing device into an instrument. After all, you don&#8217;t use a guitar, you play it. And what&#8217;s playing a guitar besides learning a series of gestures?

Nicely put.
]]></description>
			<content:encoded><![CDATA[<p>Derek Powazek, on <a href="http://powazek.com/posts/2583">Thoughts on Designing for iPad</a>:</p>
<div style="border-left: 1px solid #aaa; padding-left: 1em">
Gestures go beyond creating an intimate connection. They turn a computing device into an instrument. After all, you don&rsquo;t use a guitar, you play it. And what&rsquo;s playing a guitar besides learning a series of gestures?
</div>
<p>Nicely put.</p>
]]></content:encoded>
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		<item>
		<title>Play Spider: Bryce Mansion for iPad</title>
		<link>http://watchingapple.com/2010/07/play-spider-bryce-mansion-for-ipad/</link>
		<comments>http://watchingapple.com/2010/07/play-spider-bryce-mansion-for-ipad/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:12:51 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1181</guid>
		<description><![CDATA[If you haven&#8217;t yet played Spider: Bryce Mansion (iTunes link) for iPad, you should.  You&#8217;re a spider in an abandoned mansion, spinning webs by shooting strands of silk between whatever&#8217;s handy: picture frames, statues, light fixtures.  As you travel from the basement to the roof you uncover intriguing clues about the missing residents [...]]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t yet played <a href="http://itunes.apple.com/us/app/spider-bryce-manor-hd/id380867886">Spider: Bryce Mansion</a> (iTunes link) for iPad, you should.  You&#8217;re a spider in an abandoned mansion, spinning webs by shooting strands of silk between whatever&#8217;s handy: picture frames, statues, light fixtures.  As you travel from the basement to the roof you uncover intriguing clues about the missing residents and what happened to them.</p>
<p><b>It&#8217;s beautiful</b>.  The subtle design really draws you in: different prey make different sounds&mdash;and different sounds again when they&#8217;re ensnared; spinning a web is near impossible in some spots where juicy flies lie <i>just</i> out of reach.  Throughout the many levels gorgeous artwork and delightful detail surprise.</p>
<p><b>It&#8217;s fun</b>.  There are many extra ways to play the game, including two-spider play, where you can spin webs with a friend and race to eat the hapless prey.  It sounds gruesome, but isn&#8217;t.  Who knew that being a spider trapping insects in an abandoned mansion could be so enchanting? The thrill of taking down a hornet, or herding dragonflies towards a web adds to the pleasure.</p>
<p><b>It&#8217;s well-written</b>.  In two-spider mode the screen zooms in and out as necessary to keep both spiders visible&mdash;you over on the far left trying to complete a web between two tables and your friend over on the far right exploring an old cabinet.  Despite the zooming and frenzied web spinning and leaping, the gameplay never falters.</p>
<p>Games like this, conceived on the iPhone but coming into their own on the iPad, show a fun future.</p>
<p><a href="http://watchingapple.com/wp-content/uploads/2010/07/spider_full.png"> <img src="http://watchingapple.com/wp-content/uploads/2010/07/spider.png" alt="spider.png" border="0" width="500" height="667" /></a></p>
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		<title>iPad + iWork = Education</title>
		<link>http://watchingapple.com/2010/05/ipad-iwork-education/</link>
		<comments>http://watchingapple.com/2010/05/ipad-iwork-education/#comments</comments>
		<pubDate>Wed, 05 May 2010 16:19:56 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1176</guid>
		<description><![CDATA[blackplasticglasses.com says Apple has aimed the iPad at education, particularly higher education, by first delivering iWork on a great content device:


By putting the horse before the cart, Apple will have given students what they want first, only then following it with the education content they will need.  In other words, if the iPad can [...]]]></description>
			<content:encoded><![CDATA[<p>blackplasticglasses.com <a class="attr" href="http://www.blackplasticglasses.com/2010/05/05/ipad-digital-learning/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+BlackPlasticGlasses+%28Black+Plastic+Glasses%29">says</a> Apple has aimed the iPad at education, particularly <em>higher</em> education, by first delivering iWork on a great content device:</p>
<blockquote class="quote" style="width:400px;">
<p>
By putting the horse before the cart, Apple will have given students what they want first, only then following it with the education content they will need.  In other words, if the iPad can achieve the market penetration of the iPhone/iPod Touch, Apple will have a legion of students on campuses a year or two from now who will be ready to buy and read their textbooks on the iPad. No education hardware selling needed &mdash; just release the content and watch it work.
</p>
<p>&mdash; <a class="attr" href="http://www.blackplasticglasses.com/2010/05/05/ipad-digital-learning/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+BlackPlasticGlasses+%28Black+Plastic+Glasses%29"><i> The iPad: Gateway Drug to Digital Learning?</i></a>, blackplasticglasses.com, May 5th, 2010</p></blockquote>
]]></content:encoded>
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		<title>Steve Jobs and &#8220;Thoughts on Flash&#8221;</title>
		<link>http://watchingapple.com/2010/04/steve-jobs-and-thoughts-on-flash/</link>
		<comments>http://watchingapple.com/2010/04/steve-jobs-and-thoughts-on-flash/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 14:28:28 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1172</guid>
		<description><![CDATA[Apple&#8217;s thoughts on Flash couldn&#8217;t be clearer.


Flash was created during the PC era &#8211; for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards &#8211; all areas [...]]]></description>
			<content:encoded><![CDATA[<p>Apple&#8217;s <a class="attr" href="http://www.apple.com/hotnews/thoughts-on-flash/">thoughts on Flash</a> couldn&#8217;t be clearer.</p>
<blockquote class="quote" style="width:400px;">
<p>
Flash was created during the PC era &#8211; for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards &#8211; all areas where Flash falls short.</p>
<p>The avalanche of media outlets offering their content for Apple&rsquo;s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple&rsquo;s App Store proves that Flash isn&rsquo;t necessary for tens of thousands of developers to create graphically rich applications, including games.</p>
<p>New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.
</p>
<p>&mdash; <a class="attr" href="http://www.apple.com/hotnews/thoughts-on-flash/"><i>Thoughts on Flash</i></a>, Steve Jobs, April 29, 2010</p></blockquote>
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		<title>NFC:  Using your iPhone to ease air travel check-in</title>
		<link>http://watchingapple.com/2010/04/nfc-using-your-iphone-to-ease-air-travel-check-in/</link>
		<comments>http://watchingapple.com/2010/04/nfc-using-your-iphone-to-ease-air-travel-check-in/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 15:11:52 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1170</guid>
		<description><![CDATA[Apple&#8217;s recent patent activity shows a clear interest in bringing Near Field Communications (NFC) to your iPhone (and any other iPhone OS devices, including iPod touch and iPad).
This patent describes how travelers might use their iPhone to:
* make travel reservations
* purchase tickets
* check-in, including luggage
* prove identity
* pass through security more quickly

It&#8217;s fascinating to watch [...]]]></description>
			<content:encoded><![CDATA[<p>Apple&#8217;s recent patent activity shows a clear interest in bringing Near Field Communications (NFC) to your iPhone (and any other iPhone OS devices, including iPod touch and iPad).</p>
<p><a href="http://www.patentlyapple.com/patently-apple/2010/04/itravel-apples-future-travel-centric-app-for-the-iphone.html#more">This patent</a> describes how travelers might use their iPhone to:<br />
* make travel reservations<br />
* purchase tickets<br />
* check-in, including luggage<br />
* prove identity<br />
* pass through security more quickly</p>
<p><img src="http://watchingapple.com/wp-content/uploads/2010/04/nfc_travel.png" alt="nfc_travel.png" border="0" width="500" height="346" /></p>
<p>It&#8217;s fascinating to watch this broad vision being implemented piece by piece. NFC is about to explode onto the world in surprising ways, from <a href="http://watchingapple.com/2007/05/connecting-iphone-to-your-wireless-home/">controlling your living room entertainment center</a> to <a href="http://www.patentlyapple.com/patently-apple/2010/04/apple-introduces-us-to-a-new-itunes-concert-ticket-system.html">buying concert tickets</a>.  </p>
<p>And those many scenarios will help to promote the iPhone still further: imagine you&#8217;re waiting at the ticket counter in the airport and you see someone walk up, wave their iPhone over a piece of machinery&mdash;<i>beep, beep</i>&mdash;and walk away, job completed, while you&#8217;re still in line.  Or you attend a concert and your friend shows you afterwards in the parking lot that she has <i>already downloaded</i> the new music you just heard.</p>
<p>First you&#8217;re going to think: <i>How did they do that?</i><br />
And then: <i>How do I get an iPhone so I can do it too?</i></p>
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		<title>Peter Bohlin, architect of Apple&#8217;s New York glass cube</title>
		<link>http://watchingapple.com/2010/03/peter-bohlin-architect-of-apples-new-york-glass-cube/</link>
		<comments>http://watchingapple.com/2010/03/peter-bohlin-architect-of-apples-new-york-glass-cube/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:30:20 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1167</guid>
		<description><![CDATA[There&#8217;s an interesting article in today&#8217;s Philadelphia Inquirer on Peter Bohlin, the creator of the glass cube in front of Apple&#8217;s Fifth Avenue store in New York City.  Jobs&#8217; vision for the stores was remarkably prescient:


Jobs, who met Bohlin when the architect was overseeing a new headquarters for his Pixar animation studio, was aware [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s an interesting <a href="http://www.philly.com/inquirer/home_top_left_story/20100322_Old-school_architect_creates_an_iOpener.html">article</a> in today&#8217;s Philadelphia Inquirer on Peter Bohlin, the creator of the glass cube in front of Apple&#8217;s Fifth Avenue store in New York City.  Jobs&#8217; vision for the stores was remarkably prescient:</p>
<blockquote class="quote" style="width:400px;">
<p>
Jobs, who met Bohlin when the architect was overseeing a new headquarters for his Pixar animation studio, was aware that he had never designed a store interior. But he didn&#8217;t care about that handicap, said Karl Backus, the principal in BCJ&#8217;s San Francisco office who manages the firm&#8217;s Apple projects. That&#8217;s because Jobs thought of the stores not as retail spaces but as social spaces.
</p>
<p>
Jobs believed it was more important for the stores to offer a unique and compelling experience, in much the way that a Frank Gehry-designed museum does. Otherwise, why would people bother to make a special trip to buy a product they could order more easily on the Web?
</p>
<p>&mdash; <a class="attr" href="http://paidcontent.co.uk/article/419-first-look-how-penguin-will-reinvent-books-with-ipad/"><i>Old-school architect creates an iOpener</i></a>, philly.com, March 22, 2010</p></blockquote>
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		<title>Penguin Books on interactive iPad book design</title>
		<link>http://watchingapple.com/2010/03/penguin-books-on-interactive-ipad-book-design/</link>
		<comments>http://watchingapple.com/2010/03/penguin-books-on-interactive-ipad-book-design/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 16:54:52 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1165</guid>
		<description><![CDATA[An interesting glimpse (with videos) of how Penguin Books envisions next-generation books for iPad.

A copy of Pride And Prejucide might conceivably come with videos of Keira Knightly and Colin Firth (the movie adaptation&#8217;s cast), he said, but: &#8220;We need to understand how much the consumer will pay for that, we need to engage in dynamic [...]]]></description>
			<content:encoded><![CDATA[<p>An interesting <a href="http://paidcontent.co.uk/article/419-first-look-how-penguin-will-reinvent-books-with-ipad/">glimpse</a> (with videos) of how Penguin Books envisions next-generation books for iPad.</p>
<blockquote class="quote" style="width:400px;"><p>
A copy of Pride And Prejucide might conceivably come with videos of Keira Knightly and Colin Firth (the movie adaptation&rsquo;s cast), he said, but: &ldquo;We need to understand how much the consumer will pay for that, we need to engage in dynamic pricing.<br />
<br />
&mdash; <a class="attr" href="http://paidcontent.co.uk/article/419-first-look-how-penguin-will-reinvent-books-with-ipad/"><i>First Look: How Penguin Will Reinvent Books With iPad</i></a>, paidcontent.co.uk, March 2, 2010</p></blockquote>
<p>&#8220;Prejucide&#8221; made me laugh, but including a video with the book sounds questionable to me. You interpret books as you read them, including envisioning the characters.  A filmed version of the book is unavoidably interpretive and cannot help but color your own interpretation, even <em>taint</em> it.</p>
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		<title>Animations in Windows Phone 7</title>
		<link>http://watchingapple.com/2010/03/animations-in-windows-phone-7/</link>
		<comments>http://watchingapple.com/2010/03/animations-in-windows-phone-7/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 16:20:10 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1163</guid>
		<description><![CDATA[An interesting overview of teases and transitions in Microsoft&#8217;s new mobile OS:  


[Natural User Interfaces] frequently need to let people know what elements are interactive. (Ideally everything is interactive in a touch-based UI but that&#8217;s a different point.) NUIs should encourage exploration and give people &#8220;permission&#8221; to touch things. Teasing people is one way [...]]]></description>
			<content:encoded><![CDATA[<p>An interesting <a href="http://www.lukew.com/ff/entry.asp?1003">overview</a> of teases and transitions in Microsoft&#8217;s new mobile OS:  </p>
<blockquote class="quote" style="width:400px;">
<p>
[Natural User Interfaces] frequently need to let people know what elements are interactive. (Ideally everything is interactive in a touch-based UI but that&#8217;s a different point.) NUIs should encourage exploration and give people &#8220;permission&#8221; to touch things. Teasing people is one way of encouraging interactivity and exploration.
</p>
<p>[...]</p>
<p>
Transitions also help communicate interactions. When users move between screens, interaction components fly in or swivel highlighting the fact they are active and can be touched. Once someone taps on these components, they pivot or recede as if they were pushed backward into space. This animation&#8230;reinforces the fact they are active.
</p>
<p>&mdash; <a class="attr" href="http://www.lukew.com/ff/entry.asp?1003"><i>Windows Phone: User Interface Teases &#038; Transitions</i></a>, lukew.com, February 17, 2010</p></blockquote>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>The Mac&#8217;s time zone map changes with the seasons</title>
		<link>http://watchingapple.com/2010/02/the-macs-time-zone-map-changes-with-the-seasons/</link>
		<comments>http://watchingapple.com/2010/02/the-macs-time-zone-map-changes-with-the-seasons/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 16:13:52 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1159</guid>
		<description><![CDATA[The world map displayed within the Data &#038; Time system preference panel changes with the seasons.  

A nice touch. 
]]></description>
			<content:encoded><![CDATA[<p>The world map displayed within the Data &#038; Time system preference panel changes with the seasons.  </p>
<p><img src="http://watchingapple.com/wp-content/uploads/2010/02/mac_os_map_seasons.gif" alt="mac_os_map_seasons.gif" border="0" width="500" height="206" /></p>
<p>A nice touch. </p>
]]></content:encoded>
			<wfw:commentRss>http://watchingapple.com/2010/02/the-macs-time-zone-map-changes-with-the-seasons/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>What happens in the lab, stays&#8230;</title>
		<link>http://watchingapple.com/2010/01/what-happens-in-the-lab-stays/</link>
		<comments>http://watchingapple.com/2010/01/what-happens-in-the-lab-stays/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 16:15:44 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1156</guid>
		<description><![CDATA[The broad spectrum of patents and ideas illustrated in Patently Apple&#8217;s three-part series of prophecies about Apple&#8217;s product plans support a point made cogently by Joel Johnson at Gizmodo:

The fact that Apple does not reveal prototypes but shipping products is the fundamental difference between their entire business strategy and that of the rest of the [...]]]></description>
			<content:encoded><![CDATA[<p>The broad spectrum of patents and ideas illustrated in Patently Apple&#8217;s <a href="http://www.patentlyapple.com/patently-apple/2010/01/apple-the-tablet-prophecies.html">three</a>-<a href="http://www.patentlyapple.com/patently-apple/2010/01/apple-the-tablet-prophecies-part-2.html">part</a> <a href="http://www.patentlyapple.com/patently-apple/2010/01/apple-the-tablet-prophecies-future-twists.html">series</a> of prophecies about Apple&#8217;s product plans support a point made <a href="http://gizmodo.com/5451242/show-and-sell-the-secret-to-apples-magic">cogently</a> by Joel Johnson at Gizmodo:</p>
<blockquote class="quote" style="width:400px;"><p>
The fact that Apple does not reveal prototypes but shipping products is the fundamental difference between their entire business strategy and that of the rest of the industry. It evokes a feeling of trust between Apple and consumers&mdash;that when Apple actually reveals a product, it&#8217;s something that they&#8217;re confident enough to support for years to come.<br />
&mdash; <a class="attr" href="http://gizmodo.com/5451242/show-and-sell-the-secret-to-apples-magic"><i>Show and Sell: The Secret to Apple&#8217;s Magic</i></a>, Gizmodo, January 20, 2010</p></blockquote>
<p>Overstated perhaps, but generally true.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Sports Illustrated: Tablet version</title>
		<link>http://watchingapple.com/2009/12/sports-illustrated-tablet-version/</link>
		<comments>http://watchingapple.com/2009/12/sports-illustrated-tablet-version/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 21:48:51 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1154</guid>
		<description><![CDATA[The video looks good to me.
]]></description>
			<content:encoded><![CDATA[<p>The video <a href="http://mediamemo.allthingsd.com/20091202/game-on-time-inc-shows-off-a-tabletized-sports-illustrated/">looks good</a> to me.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Something&#8217;s wrong, or very right</title>
		<link>http://watchingapple.com/2009/11/somethings-wrong-or-very-right/</link>
		<comments>http://watchingapple.com/2009/11/somethings-wrong-or-very-right/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 06:46:11 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1142</guid>
		<description><![CDATA[Trying to visit Apple&#8217;s TGI Friday promo page here in the United States:

]]></description>
			<content:encoded><![CDATA[<p>Trying to visit Apple&#8217;s TGI Friday promo page here in the United States:</p>
<p><img src="http://watchingapple.com/wp-content/uploads/2009/11/tgi_friday.jpg" alt="tgi_friday.jpg" border="0" width="350" height="202" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>A closer look at iPhone transition animations</title>
		<link>http://watchingapple.com/2009/11/a-closer-look-at-iphone-transition-animations/</link>
		<comments>http://watchingapple.com/2009/11/a-closer-look-at-iphone-transition-animations/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 15:23:55 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1138</guid>
		<description><![CDATA[


iPhone transition animations are cooler than meets the eye.
Take page transitions, for example.  It&#8217;s common to navigate from one page to another by tapping an item from a list to see more detail:  new pages slide in from the right, while tapping Back slides the old page back in from the left.
You might [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://watchingapple.com/wp-content/uploads/2009/11/iphone_titlebar_animation_1.jpg" style="float: right; padding: 0 0 1em 1em;"><br />
<img src="http://watchingapple.com/wp-content/uploads/2009/11/iphone_titlebar_animation_1_small.jpg" alt="iphone_titlebar_animation_1_small.jpg" border="0" width="200" height="1091" /><br />
</a><br />
iPhone transition animations are cooler than meets the eye.</p>
<p>Take page transitions, for example.  It&#8217;s common to navigate from one page to another by tapping an item from a list to see more detail:  new pages slide in from the right, while tapping Back slides the old page back in from the left.</p>
<p>You might think that animating in a new page to replace the old would simply slide the two in lock-step, like two cafeteria trays on a serving rail, but it&#8217;s more subtle than that.  To see that subtlety, let&#8217;s slow things down for a closer look.</p>
<p>The pages featured here are from <a href="http://watchingapple.com/app_redirect.html">Malt Whisky</a>, my new iPhone app, but the animations are the same throughout iPhone.  In this example, we&#8217;re transitioning from the Bunnahabhain Distillery page to the pronunciation page to hear <i>boo&middot;na&middot;HAA&middot;ven</i> pronounced.  </p>
<p>These 13 frames shown at right (links to larger version) reveal five different animations for five different page elements: </p>
<div style="margin-left: 1em;">
&bull; The <b>Bunnahabhain Distilleries button</b> slides off to the left (red line) while fading to transparency.</p>
<p>&bull; The <b>Bunnahabhain page title</b> slides off to the left (red line) while fading to transparency, mostly in sync with the Distilleries button, but notice how in frame 7 it begins to lag behind the button until by frame 11, when both finally fade completely, the distance between the two has almost doubled.</p>
<p>&bull; The <b>Pronunciation Arrow button</b>, the Back button that when tapped will return you to the Distilleries page, simply fades into view in place.  Unlike the other elements, it doesn&#8217;t move at all.</p>
<p>&bull; The <b>Pronunciation page title</b> slides in from the right (yellow line) while fading from transparent to opaque. Notice how quickly it slides in initially, then how quickly it slows.</p>
<p>&bull; Finally, the <b>page content</b>, everything below the navigation bar, animates in with an ease-in-ease-out slide (orange line) rather than a simple linear slide.
</div>
<p>Interested, I rigged up a similar page transition but with a single animation of &#8220;new page pushing out old page&#8221;, including the navigation bar. The difference was profound: instead of something that felt alive and vibrant, it felt like a Keynote slide transition.  A completely different feeling.</p>
<p>The different timing of all five animations coordinate to make the page transition <i>whoosh</i>.  You can barely notice the animations individually and as for perceiving them all in combination, forget it. But you&#8217;re not <i>supposed</i> to notice them.  You&#8217;re simply supposed to get a tiny thrill of seeing one page <i>whoosh</i> in to replace the other, of using a device that somehow seems alive.  </p>
<p>And you do.</p>
]]></content:encoded>
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		<title>Reinventing the Publishing business: What Would Apple Do?</title>
		<link>http://watchingapple.com/2009/11/reinventing-the-publishing-business-what-would-apple-do/</link>
		<comments>http://watchingapple.com/2009/11/reinventing-the-publishing-business-what-would-apple-do/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 06:02:35 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1134</guid>
		<description><![CDATA[Freek Bijl describes how Apple will revolutionize the publishing business with the potent combination of iTunes+Store+Tablet to address the respective problems of distribution+businessmodel+usability, just as it already has the music and mobile businesses.
Sounds good to me.  
]]></description>
			<content:encoded><![CDATA[<p>Freek Bijl describes how Apple will <a href="http://www.slideshare.net/freekbijl/publishing-what-would-apple-do">revolutionize the publishing business</a> with the potent combination of iTunes+Store+Tablet to address the respective problems of distribution+businessmodel+usability, just as it already has the music and mobile businesses.</p>
<p>Sounds good to me.  </p>
]]></content:encoded>
			<wfw:commentRss>http://watchingapple.com/2009/11/reinventing-the-publishing-business-what-would-apple-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Edward Tufte&#8217;s sculptures</title>
		<link>http://watchingapple.com/2009/11/edward-tuftes-sculptures/</link>
		<comments>http://watchingapple.com/2009/11/edward-tuftes-sculptures/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 02:39:36 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1132</guid>
		<description><![CDATA[In June, Businessweek published Tufte&#8217;s Invisible Yet Ubiquitous Influence, an article featuring an interesting slideshow of Edward Tufte&#8217;s work, including his sculptures.  The sculptures mentioned are all quite large&#8212;and getting larger: his 2007 Rocket Science is 32 feet high and 72 feet long.  
It&#8217;s unsurprising to learn that Tufte cites among his influences [...]]]></description>
			<content:encoded><![CDATA[<p>In June, Businessweek published <a href="http://www.businessweek.com/innovate/content/jun2009/id20090610_157761.htm?campaign_id=yhoo"><i>Tufte&#8217;s Invisible Yet Ubiquitous Influence</i></a>, an article featuring an interesting slideshow of Edward Tufte&#8217;s work, including his sculptures.  The sculptures mentioned are all quite large&mdash;and getting larger: his 2007 <a href="http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=00032r"><i>Rocket Science</i></a> is 32 feet high and 72 feet long.  </p>
<p>It&#8217;s unsurprising to learn that Tufte cites among his influences Richard Serra, whose <a href="http://robertwadephoto.blogspot.com/2006/07/richard-serras-wake-installed.html"><i>Wake</i></a> is arguably the finest piece here in Seattle&#8217;s Olympic Sculpture Park. Both men think big with strong, clean lines.  But where Serra&#8217;s work flows organically and naturally as though it just <i>happened</i>, Tufte&#8217;s works are studiously composed and cerebral. </p>
<p>It&#8217;s inspiring to see Tufte still exploring and growing at 67.  <a href="http://www.edwardtufte.com/tufte/books_vdqi">The Visual Display of Quantitative Information</a> and his other books should be considered required reading for all designers, including web designers.  </p>
<p>And the term <i>sparkline</i> is almost as cool as the idea.</p>
]]></content:encoded>
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		<title>Snow Leopard blocks Intel Atom</title>
		<link>http://watchingapple.com/2009/11/snow-leopard-blocks-intel-atom/</link>
		<comments>http://watchingapple.com/2009/11/snow-leopard-blocks-intel-atom/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 15:33:31 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1124</guid>
		<description><![CDATA[Wired reports that Snow Leopard 10.6.2 will not run on the Intel Atom processor, and calls this &#8220;a rather petty move from Apple which, if true, will break many netbooks which have been hacked to run as more than passable Macs.&#8221;
Petty?
Wait, let me get my violin&#8230;ah, there it is&#8230; [Music starts]
This should be already clear [...]]]></description>
			<content:encoded><![CDATA[<p>Wired <a href="http://www.wired.com/gadgetlab/2009/11/snow-leopard-update-blocks-intel-atom-kills-hackintoshes/">reports</a> that Snow Leopard 10.6.2 will not run on the Intel Atom processor, and calls this &#8220;a rather petty move from Apple which, if true, will break many netbooks which have been hacked to run as more than passable Macs.&#8221;</p>
<p><i>Petty</i>?</p>
<p>Wait, let me get my violin&#8230;ah, there it is&#8230; [Music starts]</p>
<p>This should be already clear to any reporter, but Apple sells hardware to run Mac OS. Yes, Apple makes software, but the real profit is in <i>hardware</i>. You buy a non-Apple netbook and hack it to run Mac OS, you&#8217;re taking money out of Apple&#8217;s pocket.  In fact, if you read the licensing agreement that comes with Mac OS, you&#8217;re <i>violating</i> that agreement.</p>
<p>Having acted irresponsibly by flouting Apple&#8217;s licensing agreement to run Mac OS on your non-Apple hardware, are you really surprised when Apple comes back like an adult and says, <i>don&#8217;t do that</i>?</p>
<p>You want to run Mac OS, dry the crocodile tears and get a Mac.  It&#8217;s that simple.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Tip: Open multiple pages in Safari Mobile</title>
		<link>http://watchingapple.com/2009/10/tip-open-multiple-pages-in-safari-mobile/</link>
		<comments>http://watchingapple.com/2009/10/tip-open-multiple-pages-in-safari-mobile/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 00:58:15 +0000</pubDate>
		<dc:creator>John Blackburn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://watchingapple.com/?p=1112</guid>
		<description><![CDATA[As nice as it is to browse pages using Safari Mobile on the iPhone and iPod touch, it can be bothersome to view several links on a page in succession:  tap the first link to view it, then go back to the original page to tap the second link, then go back&#8230;and so on. [...]]]></description>
			<content:encoded><![CDATA[<p>As nice as it is to browse pages using Safari Mobile on the iPhone and iPod touch, it can be bothersome to view several links on a page in succession:  tap the first link to view it, then go back to the original page to tap the second link, then go back&#8230;and so on.  Unless the original page is quite small, Safari Mobile has to reload it every time you go back, slowing things down a lot.</p>
<div style="line-height: 150%; margin-top: 0.5em;">
There&#8217;s a better way: <br />
<span style="padding:0.25em 0.25em 0.25em 0; background-color: yellow;">Touch and hold a link in Safari Mobile to open the link in a new page.</span>
</div>
<ol>
<li>Press and hold on the link you wish to view.
<li>When the dialog appears, tap <b>Open in New Page</b>.
<li>View the page in the new page.
<li>Tap the pages button <img style="vertical-align: top;" src="http://watchingapple.com/wp-content/uploads/2009/10/safari_pages_button.png" alt="safari_pages_button.png" border="0" width="28" height="28" /> in the bottom-right corner to return to the original page to load additional pages.
</ol>
<p><img src="http://watchingapple.com/wp-content/uploads/2009/10/safari_mobile_tabs1.png" alt="safari_mobile_tabs.png" border="0" width="442" height="233" /></p>
<p>Comes in handy when you&#8217;re rushing for a flight and want to cache a number of pages for reading on board.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

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