A little gift
Monday, May 21st, 2012From brian s hall, quoting a reader’s explanation of Apple’s sometimes mysterious ways:
I did some research and found that Apple replaced the power supply for all laptops because they had found a nifty new way of making power supply cables. The new unit had these very soft, pliable and much thinner cables with a non-stick coating on them. The result was that you could wad these things up into a ball, cram them into your briefcase and when you took them out all you needed to do was give it a shake and the cords fell down clean and straight with neither a tangle or a knot.
I never knew how much I hated tangled power supply cords until Apple made them go away. It’s a small thing, but every time I plugged in my power supply, I smiled. Because it seemed to me like they had gone out of their way to make this thing a little nicer for me and never charged me for their trouble or even took credit for it…it was like they had given me a little gift.
The Germans use gemütlichkeit to describe that relaxed and cozy feeling you get in a wonderful room like a warm and convivial pub. Is there a word like that, but for recognizing quiet generosity?
There should be. It would be applied to Apple a lot.





